Monthly content launches amplifying Reddit’s strategic value for advertisers across 34 tentpole cultural and seasonal Moments throughout the year, such as the Super Bowl and Holidays. 

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As the go-to-market lead, Cat...

• Championed the value of Moments to leadership and internal partners, transforming the campaign into one of Reddit's largest revenue initiatives

• Operationalized the expansion of the Moments campaign to international markets

• Developed advertiser playbooks with data-backed recommendations on how and when to surround Moments on Reddit

• Created ready-to-sell and scaleable media packaging leveraging Reddit's suite of ad products

• Produced sales collateral, webinars, and enablement courses to increase sales adoption

• Oversaw delivery management of content iterations for web, social, and email

• Implemented project management tool to save time and centralize progress tracking across teams

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