Reddit for Business:
Global Moments Campaign
Monthly content launches amplifying Reddit’s strategic value for advertisers across 34 tentpole cultural and seasonal Moments throughout the year, such as the Super Bowl and Holidays.
As the go-to-market lead, Cat...
Championed the value of Moments to leadership and internal partners, transforming the campaign into one of Reddit's largest revenue initiatives
Operationalized the expansion of the Moments campaign to international markets
Developed advertiser playbooks with data-backed recommendations on how and when to surround Moments on Reddit
Created ready-to-sell and scaleable media packaging leveraging Reddit's suite of ad products
Produced sales collateral, webinars, and enablement courses to increase sales adoption
Oversaw delivery management of content iterations for web, social, and email
Implemented project management tool to save time and centralize progress tracking across teams
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Sales Pitch Deck
Unique insights showcasing Reddit as a trusted destination during all stages of the consumer holiday purchase journey plus creative and strategic campaign recommendations for managed advertisers