Reddit for Business:
Global Moments Campaign
Monthly content launches amplifying Reddit’s strategic value for advertisers across 34 tentpole cultural and seasonal Moments throughout the year, such as the Super Bowl and Holidays.
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As the go-to-market lead, Cat...
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Championed the value of Moments to leadership and internal partners, transforming the campaign into one of Reddit's largest revenue initiatives
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Operationalized the expansion of the Moments campaign to international markets
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Developed advertiser playbooks with data-backed recommendations on how and when to surround Moments on Reddit
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Created ready-to-sell and scaleable media packaging leveraging Reddit's suite of ad products
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Produced sales collateral, webinars, and enablement courses to increase sales adoption
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Oversaw delivery management of content iterations for web, social, and email
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Implemented project management tool to save time and centralize progress tracking across teams
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Scroll down to preview and download key assets
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Holiday
Sales Pitch Deck
Unique insights showcasing Reddit as a trusted destination during all stages of the consumer holiday purchase journey plus creative and strategic campaign recommendations for managed advertisers


Holiday Trends Video
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