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Reddit for Business:
Global Moments Campaign

Monthly content launches amplifying Reddit’s strategic value for advertisers across 34 tentpole cultural and seasonal Moments throughout the year, such as the Super Bowl and Holidays. 
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As the go-to-market lead, Cat...
  • Championed the value of Moments to leadership and internal partners, transforming the campaign into one of Reddit's largest revenue initiatives

  • Operationalized the expansion of the Moments campaign to international markets

  • Developed advertiser playbooks with data-backed recommendations on how and when to surround Moments on Reddit

  • Created ready-to-sell and scaleable media packaging leveraging Reddit's suite of ad products

  • Produced sales collateral, webinars, and enablement courses to increase sales adoption

  • Oversaw delivery management of content iterations for web, social, and email

  • Implemented project management tool to save time and centralize progress tracking across teams

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Scroll down to preview and download key assets

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Holiday
Sales Pitch Deck

Unique insights showcasing Reddit as a trusted destination during all stages of the consumer holiday purchase journey plus creative and strategic campaign recommendations for managed advertisers

Reddit_Holiday Campaign_Sales Pitch Deck.Reddit_Preview Image 1.png
Holiday Landing Page
Holiday Trends Video 
Post on Linkedin
Reddit_Holiday Campaign_Linkedin Post.png
Quarterly Moments Newsletter to Advertisers
Holiday Email Newsletter example.png
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