Led go-to-market strategy for Reddit Moments, a year-round advertiser program spanning 34 cultural and seasonal tentpoles, including the Super Bowl and holiday season, and representing approximately one-third of managed revenue.

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As go-to-market lead, Cat:​

• Built the business case and secured leadership buy-in to scale Moments into one of Reddit’s largest advertiser revenue initiatives

• Expanded the program internationally, adapting the GTM model and advertiser strategy for new markets

• Developed data-driven advertiser playbooks translating audience and behavioral insights into recommendations for when, where, and how brands should activate around key Moments

• Created scalable, ready-to-sell media packages combining Reddit’s ad products into turnkey solutions that simplified planning and accelerated seller activation

• Drove seller adoption through integrated enablement, including sales collateral, webinars, training courses, and campaign resources

• Led cross-functional content strategy and production across web, email, social, sales, insights, and creative partners to deliver 34 launches throughout the year

• Built the operating model for the program, centralizing workflows, timelines, and cross-functional dependencies to support repeatable execution at scale

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