An always-on thought leadership and lead-generation program that transformed Reddit’s first-party community intelligence into actionable consumer and cultural trends for advertisers, delivering the highest lead volume and lowest cost per lead among Reddit’s thought-leadership campaigns.
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As the go-to-market lead, Cat:

• Created the Marketing Trends content franchise from the ground up, turning proprietary Reddit signals into an ongoing series of advertiser-facing reports, guides, and webinars

• Developed the framework for identifying and validating emerging trends using Reddit’s first-party data, partnering with Marketing Science to operationalize the methodology and surface meaningful shifts in consumer interests, behaviors, and culture, and actionable advertiser recommendations.

• Built the audience and distribution strategy across paid, owned, and sales channels to drive advertiser awareness and lead generation

• Led cross-functional execution across Marketing Science, Insights, Creative, Sales, and Marketing to scale the program into an ongoing thought-leadership engine