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Fandom: Community Development Playbook

As the Wikipedia for all things entertainment, Fandom has over 40 million pages dedicated to TV shows, movies, and video games, as well as each title’s characters, plots, and history.

The Community Development Playbook offers entertainment brands a step-by-step blueprint on how to build awareness, engagement, and advocacy through paid solutions on the platform.


Fandom's sales organization leveraged this playbook in a pitch to Amazon Prime Video for the launch of three tentpole shows, Carnival Row, Jack Ryan, and The Boys, which resulted in a $1M upfront paid content and community development partnership.

Download the playbook in PDF

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